Do you know the difference between copywriting and blogging? And why should you even care what the difference is?
If you’re a business owner (and that’s who we write our blogs for), then you’ll no doubt have some kind of marketing plan that involves writing blogs or speaking to your audience through the written word. We’re guessing the main reason you want to implement great copy is to make more money. Are we right?
To make more money, you need to understand the difference between copywriting and blogging and harness the power of great copy for your business. So let’s jump right in.
I asked Google “What is Copywriting?” and here’s the answer I got:
Copywriting is used in all forms of marketing, because the aim is to convert and make more money (or encourage a reader to do whatever it is you want them to do). It’s a craft that needs to be honed and polished and practiced and practiced and practiced some more.
The best copywriters in the world are able to capture people’s attention and convince them to buy something – all in just a few sweet words.
Again, I consulted the Google God and asked “What is Blogging?” and here’s the answer:
Anyone with access to the Internet and a computer can write a blog. Whilst some people blog just as a hobby, most start doing it as a way to make money online. The majority of people will put a lot of time and effort into their blogging but not make any significant amounts of money, whereas others can easily sit back and watch and dollars roll in almost effortlessly.
The good bloggers out there don’t just create content for the sake of it. Instead, they write content that really speaks to their audience, and most of their success comes down to how they write, not what they write. They use tried and true copywriting methods in their blogs to take their blogging to a high (and profitable) level.
So, how can you use copywriting to make your blogging more successful? Here are some tips.
Nail your headline
These days keywords in a headline are good but not essential. Sure, get them in there if you can, but always go for an enticing headline that makes someone want to click and read over a boring, keyword stuffed headline. Getting people click on the headline is half the battle.
Follow a template or formula
The best blogs don’t just ramble on willy-nilly. They follow some kind of template or formula, and there is a clear plan and point to the blog. If you don’t know how to do this, check out these ones by Copyhackers. Even if you only follow it lightly you’ll still have some kind of structure to your blog.
Write for your avatar
You’ve probably heard about creating a customer avatar – that one mythical client that represents your ideal target market. Write for this avatar as though they are one person. Speak to them in your writing (pretend they will be the only ones to read what you’ve written) and you’ll naturally cover all bases into your wider target market without having to think too hard about it.
Whilst blogging alone tends to simply be conveying information, blogging that includes well thought out copywriting can convince your audience to do or buy something through your blog.
As a business owner, it pays to learn a few basic copywriting techniques to incorporate into your blog and marketing plan, or outsource your blogging to a copywriter for an even greater return on investment.